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Web Survey Bibliography

Title Using Behaviour Coding to Analyze Interviewer/Respondent Interactions with a Mobile Computing Device
Author Hunter, J. E., Landreth, A.
Year 2005
Access date 20.05.2005
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Abstract The U.S. Census Bureau recently used mobile computing devices (pocket PCs) for the first time to gather census data as a part of the non-response follow-up effort of a decennial census test. The computer-assisted personal interview (CAPI) instrument was created by modifying demographic questions from the self-administered census form. The survey instrument contained an English and a Spanish version of the questions, and allowed interviewers to select the language for the interview and �toggle� back and forth between languages, if needed, during an interview.
This paper explores issues surrounding the automation of a paper instrument using a mobile computing device and its effect on interviewer/respondent interactions. Advantages of survey instrument automation include the ability to encourage standardized interviewing procedures and the ability to automate complex survey paths and �fills� without undue burden for the interviewers, both of which are thought to reduce interviewer effects and non-sampling error. In order to evaluate the success of this newly automated instrument, using the pocket PC , a sample of about 250 interviews were audio-taped with respondents� permission and behaviour coded. Behaviour coding is the systematic coding of the interactions between an interviewer and a respondent, and is commonly used to identify survey questions that cause problems at the administration and/or response stage. This paper explores problems with the interview, as it was conducted on the pocket PC, both at a question level, and overall. We investigate whether the automation of this survey encouraged standardized interviewing procedures by looking at how interviewers read the questions, and we also look for questions that caused particular problems for respondents to answer. We discuss mode-specific problems that arose in the interview and propose suggestions for future surveys that use a similar method of data collection.
Access/Direct link Mobile Computing conference
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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